Leveraging patron segments to improve marketing program results
Date and time
Location
Online
Description
One key element of high performing email campaigns that is often overlooked is the quality and focus of the recipient list. This session will present on how libraries can use their existing data to create highly targeted, segemnted emails, discussing new technologies in creating and managing lists, and show how aligning these technologies to email programs results in higher email campaign performance.
This webinar is part of Engage 2018, a free series of webinars designed to take your library's marketing to the next level. Visit the events page on our website to see the other webinars in the series. http://www.patronpoint.com/events/
Organized by
Patron Point is a fully-featured marketing automation platform that gives libraries the ability to really drive their digital marketing. It includes a powerful email and SMS marketing platform and helps you automate your communications with your patrons.
We bring all your data together by connecting to your ILS and a wide range of third party services such as your eBook platforms, eDatabases, events registration systems and many others to help you segment your audience based on your patrons’ activities and preferences and send targeted messages to drive engagement.